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Guides for buying & selling stores.
Plain-English guides to valuing, buying and selling small ecommerce stores, written for operators, not brokers.
- Escrow5 min read
What is escrow? How your money is protected when buying or selling a store
You shouldn't have to trust a stranger with thousands of euros. What escrow actually means, how a protected payment works on EcomFlips step by step, what it costs, and what it can't protect you from.
Read the guide - Transfers9 min read
Transferring Google Ads and Merchant Center with a store
Two routes: grant the buyer access, or hand over the Google account itself. The second is what most small store sales actually do, and it sidesteps the Merchant Center re-review that decides whether the store keeps selling.
Read the guide - Valuation7 min read
How to value a small ecommerce store
Forget the broker multiples built for six-figure businesses. Price a small store on what a new owner actually gets to keep.
Read the guide - Transfers8 min read
The store handover playbook: what transfers, in what order
A store isn't one asset. It's a platform account, a domain, ad accounts, an email list, a support inbox and a stack of logins. The order you move them in, and the mistakes that get accounts locked or money argued over.
Read the guide - Transfers6 min read
How to transfer Shopify store ownership when a store is sold
The ownership transfer itself is the easy part. Shopify Payments, Capital balances and app subscriptions are what actually trip deals up. Here's the safe order.
Read the guide - Transfers7 min read
Transferring Meta ads with a store: Business Manager, pixel, page
Whether Meta assets can transfer at all depends on how they're held. Three setups, three playbooks, and in two of them the pixel matters more than the ad account.
Read the guide - Transfers5 min read
Transferring TikTok and Pinterest ad accounts with a store
The same three-setup logic as Meta (dedicated, shared, agency) with Business Center and Pinterest business access in place of Business Manager, and the organic accounts carrying real weight.
Read the guide - Transfers5 min read
Transferring Klaviyo and the email list when a store is sold
The email list is often the most durable asset in the sale, and the easiest to damage in handover. The owner swap, the sending domain, and the export that keeps the buyer compliant.
Read the guide - Transfers5 min read
Handing over the support inbox, social accounts and Trustpilot
The unglamorous assets (the support mailbox, the social logins, the review profile) are what customers actually watch change hands. Doing them cleanly is mostly hygiene, with one Gmail-shaped trap.
Read the guide - Selling7 min read
How to sell an ecommerce store
Six steps take you from “thinking about it” to money in your account, and the order matters more than people think. Here's the whole process, without the broker-speak.
Read the guide - Selling6 min read
How to sell a dropshipping store
Buyers are more skeptical of dropshipping stores than of any other kind, often fairly. Selling one well is mostly the work of proving yours is the real thing.
Read the guide - Selling5 min read
Where to sell a dropshipping store
Brokers mostly won't take one. Groups will take anything, and it shows. An honest comparison of every place you can actually sell a dropshipping store.
Read the guide - Selling6 min read
Where to sell a Shopify store
You can sell a Shopify store in five different places, and they are not remotely equal. Here's the honest map, including who each option is actually right for.
Read the guide - Valuation5 min read
How much is my ecommerce store worth?
A small store is worth a multiple of the profit a new owner keeps, and you can estimate that in about a minute. The quick method, and where to get a real number for free.
Read the guide - Buying6 min read
Where to buy an ecommerce store
Where you buy decides how likely you are to get what you paid for. An honest comparison of brokers, marketplaces and groups, and what to demand from any of them.
Read the guide - Legal6 min read
Is it legal to buy or sell an ecommerce store with ad-account history?
The short answer is yes: transferring a business and its ad or merchant accounts is something the platforms support. What crosses the line isn't the transfer; it's misrepresentation. Here's the difference.
Read the guide - Buying5 min read
How to buy an ecommerce store without getting scammed
Buyers rarely get burned by paying too much. They get burned at the handover. Here's how, and how to avoid it.
Read the guide - Buying5 min read
Buying a Shopify store: what to check first
Five things tell you whether you're buying a Shopify business or inheriting someone else's problem. Check them before you talk price.
Read the guide - Buying6 min read
Is buying a dropshipping store worth it?
Some dropshipping stores are real businesses. A lot are one lucky ad priced like a dynasty. Telling them apart is the whole skill.
Read the guide - Selling6 min read
How to sell a Shopify store safely
Selling a Shopify store is mostly about not getting burned on the way out. Prove your numbers, stay anonymous, and never hand over a login on a promise.
Read the guide - Selling5 min read
Where to sell your ecommerce store
Brokers, marketplaces, Facebook groups, or a direct sale. Where you sell a small store decides how safe you are and how much you keep.
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