Handing over the support inbox, social accounts and Trustpilot
The unglamorous assets — the support mailbox, the social logins, the review profile — are what customers actually watch change hands. Doing them cleanly is mostly hygiene, with one Gmail-shaped trap.
Updated 16 July 2026
No one prices a deal on the support inbox. Then the handover arrives, support runs on someone's personal Gmail, the Instagram recovery number is the seller's phone, and the Trustpilot login is lost to time. Twenty minutes of inventory prevents all of it.
The support inbox — and the Gmail trap
If support runs on a mailbox at the store's own domain (Google Workspace, Zoho, or the host's email), the handover is clean: transfer the workspace/admin along with the domain, or hand over the mailbox and let the buyer reset everything. If support runs on a bare personal @gmail.com address, don't try to “transfer the Google account” — personal Google accounts aren't transferable under Google's terms, and building the store's operations on one is a liability either way. The clean move: create support@ on the store domain, update the site and templates, set up forwarding from the old address for the transition, and wind the Gmail down. The buyer ends up owning support properly; the seller keeps their personal account.
Social accounts
The pattern for every network: the seller changes the account's email (and linked phone) to the buyer's, the buyer resets the password, re-enrols two-factor, and replaces the recovery details — that last step is the one people skip, and it means the seller's phone can still recover the account. Instagram and Facebook are better handled through the Business Manager handover; TikTok's profile transfer is covered in the TikTok guide. Keep the posting cadence alive through the transition — a dead account sheds reach that took years to build.
Trustpilot and review profiles
A Trustpilot business profile is tied to the store's domain, so the reviews stay with the store through a sale. The handover is account access: add the buyer as a user on the business account, move the primary email to the buyer, remove the seller, and swap billing if there's a paid plan. Same story for Judge.me, Loox or other review apps — they follow the store platform account. What does not transfer, ever: the temptation to “refresh” ratings with purchased or incentivised reviews on a new profile. Review platforms treat that as fraud, and it torches the one asset this section is about.
The inventory that makes this painless
- List every login the store touches — inbox, socials, reviews, apps, suppliers' portals — before the transfer starts; the deal-room checklist covers the declared ones.
- Prefer each platform's real transfer/role flow over password sharing wherever one exists.
- The day each account moves: new password, new recovery email and phone, re-enrolled 2FA, revoked sessions and API keys.
- Store nothing in chat you wouldn't want on record — and know that EcomFlips never asks for credentials.
This guide is general information, not legal, tax or platform-compliance advice. Platform policies change and are applied at each platform's discretion — check the platform's own documentation for the current process. EcomFlips never performs transfers and never asks for account credentials.