Answers

Frequently asked questions.

How does the payment work?

The buyer pays EcomFlips, not the seller, and we hold the money while the deal completes. The seller knows the money is real before handing anything over. The store, domain and accounts then transfer step by step on a checklist you both confirm, and once the buyer confirms everything arrived we pay the seller. Neither side has to trust a stranger: the buyer never pays the seller directly, and the seller never hands over a store unpaid. Read the full guide for a step-by-step walkthrough.

Does EcomFlips hold my money?

Yes, and only between the buyer's payment and the payout. The buyer transfers the price to EcomFlips, we hold it while the store changes hands, and we pay the seller (minus the success fee) once the buyer confirms everything arrived. If the deal falls through before that, the buyer gets the full amount back. We are not a bank or a licensed escrow provider, and we say so plainly in the Transaction Agreement: what protects you is that the money only moves on your confirmation and every step is recorded. Until August 2026 payments ran through Escrow.com; we moved them in-house because their identity checks and document reviews were costing our buyers and sellers weeks per deal.

What does it cost to sell?

Listing is free. When your store sells, a success fee of 15% of the sale price is deducted from your payout, subject to a minimum of €200 per transaction, plus VAT on that fee where we have to charge it. No sale, no fee.

How long does it take to sell a store?

Realistically priced small stores typically sell in 1–4 weeks: review and going live takes about a day, finding the right buyer takes a week or two, and the payment-plus-transfer sequence runs about a week. The single biggest factor is the asking price. Stores priced in line with what comparable stores actually sold for get the enquiries; overpriced listings mostly sit. If you're not sure what yours is worth, request a free valuation before you list.

What does it cost to buy?

The agreed price, and nothing else. EcomFlips charges buyers no fee and adds no payment surcharge. You cover your own bank's transfer charges, as with any bank transfer.

How do I know the numbers in a listing are real?

Every listing is reviewed by our team before going live. We check revenue and ad-spend evidence and reject listings we can't verify. On top of that, all financial figures are contractual warranties: if the store doesn't match the listing, you can open a dispute before the payout is made and get your money back, because we are still holding it.

Are buyers and sellers verified?

Yes. Every account must pass a one-time ID verification (government ID + selfie, run by a licensed identity provider) before they can list a store, enquire, pitch or sign an agreement. You still appear to other users under an anonymized handle; the check confirms there's a real, named person behind every deal.

Why can't I see the store URL before buying?

Sellers list anonymously so their customers, competitors and suppliers don't learn the store is for sale. You get full access during the transfer, after your payment is confirmed and before you sign off on the handover, plus an inspection window to verify everything.

What exactly happens after I pay?

We confirm your payment in the deal room, which unlocks the transfer checklist: store ownership, domain, ad accounts, social accounts, supplier contacts and email list move step by step, and both parties confirm each item. When everything is dual-confirmed you make the final call: confirm the store arrived and we pay the seller, or open a dispute if something is wrong. Nothing pays out on a timer, so the money stays with us until you say so.

What happens in a dispute?

The deal freezes while we are still holding the money. Our team mediates using the full deal record (chat, agreement signatures, checklist confirmations) and pays out the outcome: the seller, a full refund to the buyer, or an agreed split.

Can I talk to the seller/buyer directly?

All communication happens in the anonymous deal room until the deal closes. Messages are automatically screened, and sharing contact details or moving the deal off-platform voids every protection listed above and results in an immediate ban of both accounts involved.

Which stores can be listed?

Small, ad-driven ecommerce stores (Shopify, WooCommerce or similar) driven by Google, Meta, TikTok, Pinterest or a mix. These are the sub-six-figure stores the big brokers won't touch, and they're exactly who EcomFlips is built for. Stolen accounts, suspension-evasion sales and businesses with fabricated metrics are prohibited and removed.

Which currencies are supported?

New listings are priced in euros. We plan to add more currencies as demand and banking allow; deals agreed in another currency before that continue in the currency they were agreed in.