Fashion store on Google Ads

Store age

4 months

GMC account age

4 months

Transfer

Store ownership

Based in

🇳🇱 Netherlands

Sells in

🇺🇸

Social presence

Instagram

Overview Established women's fashion store targeting the US market, specializing in seasonal knitwear, outerwear, footwear and curated wardrobe essentials. The store is built on Shopify with a fully configured Google Merchant Center feed, active Google Ads campaigns (Performance Max and Standard Shopping), and a Klaviyo email marketing setup ready for scaling. Products and Catalog The current catalog contains approximately 160 active products across knitwear (sweaters, turtlenecks, cardigans), outerwear (puffer jackets, wool coats, trench coats, bomber jackets, teddy and faux fur styles), boots (Chelsea, ankle, knee-high, waterproof), dresses, sets and accessories. Products are organized into clearly defined collections with complete titles, descriptions, sizing, multiple product images and color variants. The catalog has been fully optimized for Google Shopping with gender and age group tags on every listing. Traffic Sources Primary traffic is driven through Google Ads via Performance Max and Standard Shopping campaigns, managed by a dedicated media buyer. The ad account has established conversion data and optimized product feeds. Klaviyo is connected and configured for the store, ready for email flows and retention campaigns. No organic or social traffic channels have been developed yet, which represents a significant untapped growth opportunity. Margins and Pricing Products are sourced in GBP, EUR and AUD and sold in USD, with pricing set at competitive US market rates. Typical product margins range between 40 and 60 percent before advertising costs. Pricing follows a structured formula based on source currency conversion with a built-in margin. Fulfillment Setup The store operates a lean dropship model with no inventory holding requirement. Orders are fulfilled through a vetted network of suppliers who ship directly to customers. The fulfillment process is largely automated and requires minimal manual intervention per order. Time Required The store currently requires approximately 5 to 8 hours per week to maintain, including product listing, supplier management, ad performance review, and customer service. With the existing systems and automations in place, this can be reduced further or scaled up depending on the new owner's ambitions. Growth Opportunities There are several clear opportunities for a new owner to scale this store significantly. Email marketing through the connected Klaviyo account has not yet been activated with automated flows, representing immediate revenue potential. Social media and organic content channels (Instagram, TikTok, Pinterest) are completely untouched. The product catalog can be expanded rapidly using the established sourcing and listing workflow. Retargeting campaigns have not yet been implemented. The store is also well positioned for international expansion into UK and European markets given its existing supplier relationships in those regions. Reason for Sale Selling to focus on other business ventures. The store is fully operational with all systems, accounts and supplier relationships in place for an immediate handover.